Vice President

led strategic client relationships and research engagements for clients such as Hilton, Planet Oat Oatmilk, Lactaid, Santa Clara University, Northwell Health, and AtlantiCare
implemented CRM system and sales pipeline process across the organization resulting in greater visibility for senior leadership and ability to forecast quarterly revenue achievement
standardized training and onboarding program for new hires and helped develop a uniform workflow, templates, and project management process to enable scalability of the business

VP, Head of Research + Consulting

led research division of the premiere international music measurement and research company across all aspects of strategy, sales, marketing, product, and client service and doubled the size of the team to 14
grew product offerings from music-only in the US and CA to include 35+ countries, 4 new entertainment verticals (tv/film, podcasting, gaming, Web3), and 3 new SaaS products resulting in 3x revenue growth in three years
launched and manage a self-service e-commerce site for paid research reports to diversify sales channels
represented Luminate w/thought leadership at conferences and industry events, as well as by authoring and promoting published thought leadership pieces (inclusive of weekly newsletters and larger one-time studies)
expanded business and relationships with clients like Spotify, iHeart, YouTube, Amazon, TikTok, Warner Music
built research platform for Luminate sister companies Dick Clark Productions (Billboard Music Awards, AMA’s, etc), Billboard, Hollywood Reporter, and SXSW to quantify sponsor impact to its brand advertisers and partners

VP, Head of Brand Sponsorship + Esports // Nielsen Sports

led commercial sales and client service for Nielsen Sports + Esports’ brand vertical to guide clients like Gatorade, Mountain Dew, Adidas, GEICO, Ford, Xfinity, and YouTube in sponsorship strategy & measurement
empowered and coached a team of 7 client service and new business associates across consultative sales and account management. Resulted in successfully helping two employees off of performance plans
exceeded annual revenue targets by over 6% while delivering strong margin growth; developed strategic revenue plans to continue year-over-year growth of 20+%; achieved Q1 2020 performance of 45% growth

VP, Head of Brand Sponsorship // Music, Film, + Fashion

led commercial sales and consulting team for music and film branded entertainment and sponsorship to guide clients in entertainment marketing strategy and partnership/integrated marketing efforts
grew revenue 10x in 3 years by developing relationships & repeat business with clients like YouTube Music, Live Nation, Twitter, Snapchat, Universal Studios, BET, The Grammy’s, Pepsi, Bacardi, L’Oreal, Xfinity + more
managed cross-functional sales, client service, research + fulfillment teams, and external global vendor relationships to ensure Nielsen and client success within projected timelines and budgets

Education

New York University // Stern School of Business

Founder + President

B.S. in Marketing

Minor in Creative Writing // Specialization in Entertainment Media + Technology

Matt Yazge